LAUNCHED Amaria Guitar Café is the answer to many a city musician’s dream. BHARGAV KOSURI
Give me a guitar and I’ll play, Give me a stage and I’ll perform, Give me an auditorium and I’ll fill it. This was a statement by legendary Eric Clapton. The acoustic dream of music enthusiasts has been answered with the launch of Amaria Guitar Cafe, the city’s first and rather unique guitar cafe where one can pick up some of the most pulchritudinous guitars that can be customised with prints, which is by the way a first of its kind in India.
People can also try out a few delicious bakes and culinary delicacies from the cafe, learn from experienced pros and even perform with their buddies or bands on the stage space provided. The team behind the brand Amaria Guitar and this enterprising effort consists of India based guitar manufacturer/global exporter Greeta Musicals which collaborated with the Spanish guitar-maker, Enrique Keller Pvt. Ltd.
The venture launched by the branding and event partner Unseen Underground who put up a show with three accomplished bands hailing from the city. The first band that rock-started this gig was The Untitled (Acoustic/Alternative Rock)— a band of teen guys who grabbed the ears of the crowd by effortlessly reproducing their own compositions besides playing covers for classics like Its my life (Jon Bon Jovi) and Holiday (Green Day). Next in was No Compromise (Progressive Rock), they are known as one of the best progressive acts in the city and these guys truly caught the imagination of everyone present with their impressive music and singing. They had to even increase their set-list by three songs since the crowd was unwilling to let go of them.
The final act was by Nailed (Death Metal), a band of 13 to 15-year-olds and Pastor Austin who is 54. This interesting combo has been a metal heavyweight for the past two years and they set the stage on fire playing their own compositions and covers including We will rise (Arch Enemy),
I shot sheriff (Bob Marley)They stole the show with their rock solid performance and really did nail it. Victor, the Spanish technician from Enrique Keller was so impressed that he gave away one Skull print Jumbo model Amaria Guitar to Nailed as a tribute to their scintillating act.
Tanya Mani, whose family owns and runs Greeta Musicals, said that the concept behind this venture was to merge the interests of everyone in her family. Her father K.G. Mani and brothers Rajiv and Navin run the guitar manufacturing and exporting business. She has done a course in ‘Gourmet Baking’, hence the idea of opening a guitar store with a cafe. The launch has already made news on the music circuits and with some fine musical and culinary offerings along with monthly events being organized by ‘Unseen Underground’, Amaria Guitar Café is a dream destination for the finest addiction of them all, Music.
Bhargav Kosuri is a III Year B.Tech Civil Engineering, SRM University
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