Media et al

DISCUSSION The Chennai Footprints ‘08 saw insiders give an insight on trends in media.


The Chennai chapter of the Footprints media seminar, organised by the students of Symbiosis Institute of Media and Communication was held on December 5 at Chinmaya Heritage Centre.

The seminar saw the participation of many experts from various fields of media who shared their opinions and views with an audience of over 750, most of whom were students from local colleges and schools.

The Chief Guest N. Ram, Editor-in-Chief, The Hindu, who inaugurated the event, spoke on “Citizen Journalism”. He said that every educational institution should have “News Literacy courses” where students are made aware about the main issues concerning the country and predicted that in the coming years, citizen journalists are going to play an important role in the society and are going to make a qualitative difference.

Kiruba Shankar, founder of Business Blogging Pvt. Ltd., electrified the audience with his intensity and energy. He demonstrated the power of the common man by showing the addressees pictures posted by Arun Shanbhag on and the impact they have made on the community. He also spoke about the various advantages of blogging such as sharing of information instantly and raising awareness about worthy causes etc.

Vincent D’ Souza, Editor, Mylapore Times, spoke about how neighbourhood newspapers acted as a platform for an individual to voice his concern over local issues. He also reiterated Ram’s point of educating the youth on current affairs and conducting classes in schools and colleges on news values.

In the “Interactive media” session, Shiv Parameswaran and Arjun Kumar from JWT spoke on the importance of viral marketing and how it increases the awareness of a brand amongst people.

The afternoon session was on the evolution of Tamil cinema. Dignitaries such as film critic Anandan, directors Gautam Menon, K. Hariharan and S. P. Muthuraman and actress Swarnamalya analysed the growth of Tamil cinema, its achievements, its pitfalls, etc.

In a pioneering effort to recognise young media achievers, SIMC instituted the “Young communicator award”, which was awarded to Anita Udeep and Naresh Iyer. The winners of a photography contest held by SIMC and judged by eminent photographer Sunder, were Shakti Arvind from Madras University, Ummehani Tambhawala from M.O.P. Vaishnav College for Women and Jayanth Janadan from Loyola University.

The final session was a theatre workshop conducted by Venkatesh and Amit Singh of ASAP. In an exuberant session, Venkatesh and Amit showed the various ways theatre can be an effective mode of communication and entertainment. And on that note the Chennai chapter of Footprints ‘08 came to an end.

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